Vigor Dubai
Vigor's flagship Dubai presence — accounting for Middle East SMEs.
The Brief
The challenge
Vigor expanded their accounting + bookkeeping practice from India to the UAE. The Indian site couldn't serve Dubai prospects — different tax laws, different design expectations, different language needs.
Local SEO for 'accountant in Dubai' was dominated by old WordPress sites and directories. They needed a fast, trustworthy site that ranked for the right keywords in both English and Arabic.
We built a dedicated UAE site that pulls compliance data from a shared knowledge base, captures leads into the same CRM, and ranks #1-3 across key Dubai search terms within 90 days.
The Solution
How we built it
Design
Brand-consistent with Vigor's India site but tailored visually for UAE expectations — slightly more conservative palette, denser information hierarchy, and Arabic-RTL-aware layouts. Trust signals (license numbers, certifications) front and center.
Engineering
Next.js with route-based locale (Arabic/English). Compliance pages compile from a shared MDX knowledge base so India + UAE share content where it makes sense. Lead capture posts directly to the central Vigorbooks pipeline.
Launch
Soft-launched to existing customers first, then ran paid traffic. Within 60 days, organic + paid combined produced 140% more UAE-qualified leads than the India site ever did for that segment.
The Results
Measurable impact
Built with
Tech stack
Next.js
Route-based i18n
MDX
Shared knowledge base
Arabic/RTL
Locale-aware layout
Salesforce
Lead routing
Tailwind
Design tokens
Vercel Edge
UAE + India POPs
“We went from 'we should expand to Dubai' to 'we have a real Dubai pipeline' in 90 days.”
Vigor Group Leadership
Strategy + Growth · vigordxb.com
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